The Simon Wiesenthal
Center’s public ad campaign for its “Operation: Last
Chance” project, which offers financial rewards for information
which will lead to the conviction and punishment of Nazi war criminals,
has been awarded a silver medal as one of the most outstanding
publicity campaigns in Romania during the past year.
The medal, which was awarded in Bucharest last month to Tempo
Advertising, the company which conceived and executed the campaign
on a pro bono basis, together with the director of the Center’s
Israel office Dr. Efraim Zuroff represented the decision of a jury
of seventeen public relations experts from Great Britain, Germany,
Italy, Hungary, Romania and Bulgaria.
In all, a total of fifty-five projects were submitted for consideration
by the jury. The Center’s TV ad was screened at the gala
award dinner and the “Operation: Last Chance” campaign
was acclaimed as a unique project which sought to preserve the
memory of the terrible tragedy of the Holocaust for those who lived
through that period as well as for those who can only learn about
it from books.
Dr. Efraim Zuroff expressed the Center’s special thanks
to Tempo Advertising president Dragos Grigoriu and to corporate
manager Eliza Rogalski for their support, creativity and professional
excellence which contributed so much to the success of the “Operation:
Last Chance” ad campaign in Romania. “Thanks to Tempo
advertising the Center was able to reach millions of Romanians
and help educate them about the tragedy of Romanian Jewry during
the Holocaust, for which we express our deepest gratitude.”
For more information call 00-972-50-7214156
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