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Bucharest, 09/11/2004. The Public Relatios Excellency Gala held yesterday in
Bucharest awarded with the Silver Award distinction the project
„Last Chance” realized by Tempo Advertising. The project
was implemented in Romania and so it received the first international
recognition coming from a jury including PR specialists and
journalists from Romania, Germany, Italy, Hungary, Bulgaria,
Great Britain, who apreciated the team's capacity and the
quality of the project in each of his steps : research, strategy,
implementation and evaluation.
The campaign, who is developed at European level since 2001, was initiated from
the Israel-based Simon Wiesenthal Center in and has as a
principal objective the identification and sending to justice
the Nazi war criminals and their collaborators, which commited
murders against Jewish people in the Second World War.
Romania is the only East-European country were this operation
was implemented through an integrated communication campaign,
realized pro bono by Tempo Advertising.
„The campaign was launched in the Baltic region and extended
in Europe – mainly Romania, Austria and Poland and other
countries in the region. In Romania we benefited from the
most professional communication campaign – created by Tempo
Advertising, which contributed to the successful results
registered so far,” Efraim Zuroff – the Head of the Simon
Wiesenthal Center said.
After one year since the start of
this operation, the Simon Wiesenthal Center received from
the population a total number of 80 messages, who contributed
to identification of 13 suspects (from a total number of
308 suspects identified since 2001 in all countries).
The message of the campaign is that
the time does not decrease the responsibility of the guilty
ones at all and is communicated to the public through a PR
campaign, newspaper ads in the centrals and local media,
outdoor banners and a TV spot. The creative concept starts
from the fact that the victims were not just names, but real
people whose lives were cut in a brutal and irrational way
and their drama doesn’t had to be forgotten, ignored and
repeated.
„We wish to thanks to all parteners
who were implicated and suported this campagin: NAC (National
Audiovisual Council), television stations: PRO TV, National
TV, Realitatea TV and TVR1, the newspapers: Jurnalul National,
Ziarul Financiar, Gazeta Sporturilor, Acasa Magazin, Bihoreanul,
Clujeanul, Flacara, Hunedoreanul, Ieseanul, Ziarul de Iasi,
Euromedia outdoor company, and also to all romanian and foreign
journalists who related about this campaign and contributed
of her's succes” declarated Vlad Grigoriu, Managing Director
Tempo Advertising.
The „Last Chance” campaign was presented at the Gala through a moment of silence,
sustained by the projection of campaign's TV spot, whose suggestive
name is „Silence”. The Gala organisers then mentioned the fact
of this campaign being the first who try to rehabilitate the
historical truth on the Holocaust and to bring back the attention
of the public opinion, even that the tragedies who took place
more than 60 years ago seems to be unbelievable for our generation.
About Simon Wiesenthal Center
Simon Wiesenthal Center is an international
organization founded for keeping the memory of the Holocaust's
victims alive. The Centar militates against the racism, antisemitism
and terorism, promoting tolerance, community involvement,
the education of young generations and social militantcy.
The majority of Center's actions are orientated to bring
in justice the Nazi criminals, the study of the Holocaust,
the ending of extremism and neonazi groups proliferation.
More than 400 000 families worldwide are members of this
organization founded in 1977.
The Center is called Simon Wiesenthal
after one of the few survivors of nazi concentration camps
during Second World War. Giving up of his architect profession
who had before the War, Wiesenthal becamed the voice and
the conscience of the Holocaust's victims. He explained this
descision: „When we are looking back towards the history,
I want that people knows that the Nazi failed to get away
after they killed so much millions of peoples”.
About Tempo Advertising
Tempo Advertising is the biggest independent publicity
agency from Romania, awarded two years consecutive the
most creative
agency, according to AdMarket Research and the two times
winner of the „the most creative agency of the year”
distinction.
Tempo Advertising conceive, execute
and administrate integrated publicity campaigns, assuring
to his clients complete services of creative, production,
media, research and strategy, BTL and PR. The agency have
in his portofolio an important number of brands :Agricola
Bacau, Allied Domecq (Finlandia, Teacher’s, Beefeater, Jack
Daniel’s), Auto Rom (Mercedes Smart), Bucium, Brystol Myers
Squibb (Efferalgan, Upsarin, Fervex, Upfen), Banca Comerciala
Ion Tiriac, BRD Sogelease, Class Mob, Ciao!, Chrysler (Chrysler,
Jeep), European Food (Regal, Viva, Olla, Naty), Ficosota
Syntez (Teo Bouquet, Feya, Savex) Genco (Samsung si Intersport),
Howard Johnson Plaza Hotel, Hyundai, Loulis, MCar (Mitsubishi),
Orange Romania, Panfoods (Amigo Instant, Amigo Especial and
Amigo Tradicional), Premium Auto (Jaguar, Land Rover), Romcar
(Ford, Mazda), Royal Brinkers (Linco, Holland, Matinal, Unirea),
Scandic Distilleries (Scandic, Polar, Moscoff), United Romanian
Breweries (Skol, Tuborg, Carlsberg, Guinness), KTech (Ultra
PRO Computers), VISA Card.
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For supplementary informations:
Eliza Rogalski
Corporate PR Manager
Tempo Advertising
Tel 31 41 515
Mobil 0745 12 12 38
Fax 31 32 330
Email [email protected]
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